A couple of weeks ago I was having a conversation with copywriting and branding specialist, Jasmin Alic, when we began talking about perceived effect.
“Some people say I could get 1,000 likes on a post by typing ‘poop’. They discredit my writing.”
In some case, this is true. I’ve heard people say the same about Justin Welsh and other large social media influencers too.
It’s as if their hard work doesn’t matter. The effort and lessons they learned along the way to building huge social media following is thrown out the door. The mount of hours they spent studying writing techniques, social media data and algorithms carries no weight.
Meanwhile, people ooh and ahh over influencers on other platforms. In particular dancers, singers and artists.
But what’s the big different between there 2 types creators? Why do some creators receive disrespect for their skills, and others seemingly float by in non-stop praise?
Harvard has an answer for you.
“A preference for “naturals” over “strivers” in performance judgments was investigated…Participants judged the ‘naturals’ to be superior to the ‘striver’ on multiple dimensions of performance and success.”